is to make the everyday difficulties of hair & beard styling easier, and to solve the challenges that hairdressers regularly face. Most importantly we believe that beauty is a kind of happiness too, and that feeling good about the way you look is important.

Therefore Basharalhadad wants to give you the best hair styling products.

We aim to be a reference point for a lifestyle that appeals to men of today. To be a reference point means to be clear and, in principle, constitute and be a standard in a category.

This means that through our actions, we strive to be a brand that shows the way forward for beauty products that have a universal appeal to people everywhere.